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Expanding the Conversation: From Zip Code to “Health Code”

Today, the healthcare ecosystem centers the social determinants of health (SDOH) conversation around socioeconomic factors, such as an individual’s education, income, and occupation – factors that are often aligned with where someone lives. Because of this, some argue a person’s zip code is a better predictor of health than their genomics, biometric screen or medical history since much of an individual’s ability to access and receive quality care is primarily determined by their home address.

While geographic location is important, what if we looked beyond an individual’s zip code to create a more comprehensive map of their health conditions and opportunities? Let’s call this their “health code” – a holistic evaluation that incorporates an individual’s life choices and stressors, in addition to their traditional SDOH factors.

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Reality Check on Futuristic Health Tech

 

For the past decade, health tech companies have been flaunting virtual reality (VR), artificial intelligence (AI), Blockchain, 3D Printing and other “cool stuff” with promises that these would improve care, lower costs and become the “gold standard” of healthcare technology. However, over-hyped capabilities and lack luster evidence of over-hyped technology’s impact on healthcare has left the health industry full of skepticism and doubt. It’s about time we conduct a reality check on some of this highly touted digital health technology and determine which are actually delivering on their promises.

 

Healthcare has a track record of trailing industries such as banking, travel and retail in the adoption of technology. However, there is proof that the visionary technology which promised to transform the industry is no longer on the horizon – it’s here and influencing everything from our decision-making at the point of care to the way consumers manage their health from home. Plus it has already enabled the industry to deliver quality care, create efficiencies and improve overall health outcomes.

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This is a (Genomic) Test

 

Not so long ago, ‘genetic testing’ only existed in the hollows of diagnostic laboratories. Results were shared with the clinicians, who relayed the outcome to the consumer. There was a process to be followed, leaving the consumer last to know.

 

Today, DNA analysis has become a powerful predictive, personalized, and accessible tool for everyone. And thanks to technological advancements, these tests are easily making their way into the hands of consumers, allowing people to become “masters of our own destiny.”

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Big Pharma Tackling Big Issue: The Opioid Crisis

 

According to the American Society of Addiction Medicine, drug overdose has become the leading cause of accidental death in the U.S., and the majority are caused by prescription painkillers. Prescription overdose deaths have jumped 242 percent over the span of 20 years. And there were enough opioids prescribed in 2015 alone to medicate every American around the clock for three weeks, according to the CDC.

 

The statistics paint a grim picture of the opioid crisis’ financial toll on the economy and emotional toll on families and loved ones. As the epidemic continues to shatter cities around the country, lawmakers have pushed to pinpoint vulnerabilities in the system and poke holes in the process to identify a solution. Despite being a national public health crisis, a solution remains elusive. And everyone is quick to point fingers, asking: “Who’s to blame?”

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The Chicken and Egg of Mental / Physical Health

 

 

Woody Allen has a famous quote: “My hypochondria is genetic.” While he gets a few laughs for his clever observation, what he really gets is credit for pointing out, long before the rest of us, that mental health impacts physical health and physical health impacts mental health. Case in point: we’ve seen Woody on a psychiatrist’s sofa as often as we have seen him on the physician’s table – dealing with the same set of symptoms!

 

It’s becoming very clear that poor mental health negatively impacts physical health. It’s been shown that depression can lead to an increased risk of conditions, including heart disease and cancer. As a result of the symbiotic relationship between mental and physical health, more health providers are being instructed to pay attention to, and evaluate, the psychological well-being of a patient when they are addressing their physical symptoms, and vice versa.

 

As consumers, we know this intrinsically – we go for a walk when feeling down, or seek out something to improve our mental state when physically ill.

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Employers Are Poised to Lead Health Transformation

 

 

 

Employers Are Poised to Lead Health Transformation

Next, to the U.S. government, employers are the largest buyer of healthcare products and services. That places a lot of responsibility – and affords a lot of opportunities – for employers to take the lead in helping shape the future of healthcare in America.

 

 The Diagnosis: The Current State of Employer Healthcare is “Not-So-Well”

The healthcare Industry is losing the fight against the rising cost of healthcare. Given the current dysfunction in the system, employers are taking matters into their own hands and redefining “health” and “care” by creating benefits that embrace the notion that good health is more than healing the sick or managing chronic conditions. Good health goes beyond physical health and takes into account the whole person. An employee could be “not-so-well” due to financial pressures, relationship conflicts, work/life pressures or an aversion to seeking care. Through this lens, the path to improving employer health benefits lies in reframing the concept of health to truly meet the needs of employees.

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Back to the Future – CVS + AETNA

CVS’s acquisition of Aetna is a back to the future move.  Decades ago, before the acronym PBM (Pharmacy Benefit Management), insurers contracted with individual pharmacies and offered members access to them at discounted rates. In so, the benefits (medical, dental, behavioral, and pharmacy) were packaged. If you bought Aetna products, you automatically received Aetna’s pharmacy product.

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Alexa, Will You Support Me as I Grow Golder?

Sixty-one percent of older adults prefer to age in their own home with a caregiver, while, at the same time, the number of caregivers who are long-distance is expected to double by 2020. Advancements in health technology have the potential to assist seniors at home and delay assisted living, while providing caregivers peace of mind knowing that their loved ones have the resources to live a high quality life. However, while technology is evolving, the dialogue still needs to amp up on how to leverage technology to support seniors and improve access.

 

Innovative tech companies are connecting seniors to optimal care in their homes and to social connections outside their homes, creating companions to support medication and activity adherence, and even seamlessly sensing motion through smart clothing.  Following are some great examples of how technology can rearchitect the in-home aging experience.

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From Growing Older to Growing Golder – Let’s Change the Conversation on Aging Well in America

Conversations around aging in America are weighed down by imposing statistics about the number of people turning 65 each day and the impacts on our health system and caregivers. The daunting implications of these statistics are exasperated by approaches that have, to date, fallen short in addressing the health needs of this fast-growing population.

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Outside In: How the Fringes of Health are Challenging the Incumbent Mindset

The edges of the health ecosystem are teeming with companies, individuals and innovations that have the potential to disrupt traditional players within the healthcare industry. New entities are plotting to enter the health landscape for a variety of reasons, including:

  • A desire to expand their value proposition and relationship with consumers into the realm of “health”
  • A negative experience with their own health
  • A vision for how disruptive technologies, transformative medicines or innovative drug therapies can be newly applied to improve health for others

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The Justification for Innovative Transformation in U.S. Healthcare

The current state of U.S healthcare, consumed by uncertain policies, emerging technologies and new payment models, has stakeholders feeling disorganized and destabilized. Real and perceived barriers to healthcare transformation impede stakeholders across the healthcare ecosystem from aligning efforts to drive innovation that will create impactful change.

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Precision Health Depends on Precision Engagement

Precision health has dramatically shifted care – from general options to treatments tailored to the exact manner, degree, and specificity of an individual’s needs. Understandably, there has been much discussion about this transformation, but most of it focuses on the medical side – genomic sequencing, clinical trials, and personalized cancer treatments. And while these clinical advances have incredible promise, they can’t deliver without an equally transformational effort: precision engagement. Precision health makes treatments as unique as their recipients. Precision engagement should do the same for patient interactions – using individuals’ unique environmental factors, preferences, and habits to drive understanding and adoption of a recommended precision health approach. Only then will the result be precise and economical care. [1]

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Announcing My New Venture: HLTH

 

I’m excited to announce my new venture—HLTH—a new, large-scale industry event that is creating a much-needed dialogue focused on disruptive innovation occurring across the ecosystem in order to lower costs, improve quality of care and increase customer satisfaction. HLTH will be held May 6-9, 2018 at the Aria in Las Vegas.

Our ultimate mission is to be a catalyst to ignite the transformations necessary to improve healthcare. The first step to improving our healthcare industry is to imagine what it would look like for every consumer to have the access, information, tools and support that would enable them to optimize their health status throughout their entire lifespan.  In that ideal scenario, we would align resources and technologies according to the varying ways that consumers seek out health information and utilize health services.  Currently, however, the methods for where, how and when consumers get their health needs met are all in flux, undergoing rapid change.  It is this insatiable quest to improve our current system that necessitates we take the second step, which is to modernize our administrative and operational infrastructure.

HLTH will break down existing silos by creating a forum where Provider, Payer, Employer, Pharma, Government and Startup organizations can learn about the latest advancements in healthcare that have the potential to improve outcomes, decrease costs, and reimagine our industry.  By helping reshape the dialogue, HLTH serves as a catalyst for the development of the healthcare industry during a period of fundamental change.

Why Healthcare?

I have always been fascinated in how industries need to shift in times of massive disruption and how companies need to adapt in order to stay alive. That is right where healthcare is today. I have been a tech entrepreneur for nearly two decades and have built companies that helped transform financial services into the digital age, including TxVia which was acquired by Google in 2012.  I was part of the team that launched Google Wallet and served as Head of Global BD for Payments and Wallet during those incredibly thrilling, early days as the financial services industry was going through profound changes.  During every earnings call at the major banks, CEOs were being asked whether Google was going to disintermediate their business.  There was lots of fear and confusion in the industry at large around products like Google Wallet, Apple Pay, and other new technologies transforming the industry such as AI, Machine Learning, Big Data and Mobile.  Given all the shifts in the market there needed to be a forum where senior leaders across the ecosystem could come together in order to move their business forward in this new age.  


The most recent industry building ventures I co-founded are Money20/20 and ShopTalk – both of which became critical to the ecosystems they served by helping companies navigate their paths forward and empowering people to work together in new ways during times of complex changes.

Healthcare needs its own forum. HLTH is my third industry-building initiative designed from the ground up around the technologies and trends that are completely reshaping how the ‘hard’ conversations take place and how actionable solutions are shared. Key to our approach is the inclusion of representatives from across the healthcare continuum that are providing tech-enabled services to drive efficiencies and better health outcomes. In attendance will be key players, including providers, employers, policy makers, disruptive startups, established vendors, and leading investors. None of the companies—whether startups or established players—bringing these disruptive innovations to market have achieved their full potential. But the implications of their business models and the relentlessness of their teams mean that they will increasingly define the future of healthcare.

I founded HLTH with Anil Aggarwal to be a multi-year journey for everyone in healthcare, to track and talk about disruptive innovation, starting with the market as it exists today. Our premise is simple: we can envision much of what the future will be by focusing on the innovators of today and following defining developments over time. We used the same strategy with Money20/20 for the evolution of payments and financial services, and with ShopTalk for the evolution of digital commerce. Both Money20/20 and ShopTalk became the world’s most important and influential events, in their respective industries. We expect the same degree of success for HLTH.

Like many startups, we’ve raised $5MM in venture capital, built an incredible team that includes former Gartner Healthcare Analyst, Constance Sjoquist, and are focused everyday on building a business that serves as a catalyst for the industry – with the ultimate goal of driving cost reductions across the healthcare ecosystem, and at the same time improving quality of care. We will uncover all of the technologies, trends and companies in healthcare – as well as those from other verticals seeking to enter healthcare – with an intellectual rigor that allows us to piece the industry together and the entire ecosystem to better understand disruptive innovations and their widespread implications.

I’m thrilled to be part of a team that has not only deep experience in all key areas but also an unmatched passion to deliver something extraordinarily valuable to the industry. We’ve been working hard in stealth for many months with an incredible external support infrastructure that’s allowed us to not only articulate an entirely new thesis for healthcare, but also confirm dozens of CEOs as speakers and put us on the path to creating a unique experience.

The inaugural HLTH event will be held May 6-9, 2018 at the Aria in Las Vegas with more than 2,000 attendees and hundreds of CEOs. Given how quickly innovation catches on, we expect HLTH to take center stage and become a stimulus for the development and growth of the ecosystem from the very first event. We welcome you to join the HLTH journey as attendees, speakers, sponsors and/or exhibitors.

Jonathan Weiner

follow us @HLTHevent

info@hlth.co

 

HLTH is a new, large-scale, industry event that is creating a much needed dialogue focused on disruptive innovation across the healthcare ecosystem.

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