In Wunderman Health, Becky has built a global division servicing Fortune 50 clients that represents one of the largest growth engines for the agency. An officer of WPP’s Healthcare Communications Network, Becky has also shaped WPP’s healthcare offering.
Becky has focused on integrating creativity and data throughout her career, which spans politics, relationship marketing, digital and healthcare. A longtime proponent of personalized marketing, she is passionate about its power to inspire action. The success of Wunderman Health is also founded on her belief that healthcare brands must speak to consumers in more relevant ways — harnessing data to tailor communications — and understand that nothing is more personal than one’s health.
A thought leader on consumer empowerment and behavior change, Becky helps clients inspire engagement, action and better health outcomes. Wunderman Health’s roster includes industry leaders GSK, Pfizer, Roche and Fresenius.
Becky came to Wunderman as COO of the New York office and was subsequently elevated to president. She launched the agency’s social listening capability, broadened its digital services and bolstered its focus on coupling creativity and data. Previously, as head of RTC Relationship Marketing, now a part of Wunderman Health, she rebuilt the direct marketing agency into a digital and CRM powerhouse for healthcare clients.
The first woman on Wunderman’s executive team, Becky launched Women@Wunderman to strengthen the agency’s commitment to attracting, developing and retaining more women in leadership roles.
- Track 1 - Empowering Consumers to Own Their Health Experience - Tuesday, May 8, 10:10am-10:50am