Mr. Etra currently serves as Chief Executive Officer of Rethink. With over two decades of successful international business experience, including 15 years as a serial entrepreneur, Mr. Etra was a Co-Founder & CEO of R.E.R. International, a global supplier of printed materials to the retail industry. He was a Consultant at Bain & Company, helping establish their NY office and also served as a Managing Director of Promodex Ltd., an importer and distributor of consumer appliances and industrial equipment in the Middle East. In addition, Mr. Etra served in the Israel Defense Forces and worked at Wasserstein, Perella & Co., specializing in M&A in the fields of healthcare, technology, and natural resources.
Mr. Etra brings a passion for ventures having a social impact. He has won numerous awards including the Inc. 500 Award and the SmartCEO Future 50 Award and is a member of the Young Presidents’ Organization. Mr. Etra has an MBA from Harvard Business School and a BA in Economics from Yale University. Born and raised in New York City, he is active in variety of children’s causes and volunteers with organizations such as NY Cares and Memorial Sloan-Kettering Cancer Center.