Florian is founder and CEO of Cedar – a technology service solution that improves the healthcare financial experience for patients while improving payment rates for providers. Prior to founding Cedar, Florian was an executive at Zocdoc where he drove the commercial adoption of the platform by health systems.
Florian previously was founder of a daily deal company in Brazil (ClubeUrbano) that he sold to Groupon. After the acquisition he became CEO of Groupon Brazil. He also worked at McKinsey & Company within their healthcare practice. Florian holds a M.D., D.D.S. and PhD from the University of Freiburg, Germany.