Main caricature of Rob Graybill, who is speaking at HLTH and is VP, SmartShopper Market Strategy at Vitals Overlay caricature of Rob Graybill, who is speaking at HLTH and is VP, SmartShopper Market Strategy at Vitals

Rob Graybill

VP, SmartShopper Market Strategy

Vitals



With almost 20 years in the health insurance and financial services industries, Rob combines deep insurance knowledge with entrepreneurial experience. As Vice President, SmartShopper Market Strategy, Rob leads business development and account management for the Vitals incentives and engagement portfolio.

Before joining Vitals, Rob served as the CEO of Compass Healthcare Advisers, which was acquired by Vitals in 2014. Earlier in his career, he held a number of leadership roles within BCBS plans, as well as various business and technical consulting positions with Andersen Consulting’s health care practice and Fleet Boston Financial.

Rob holds a BS in Business Management from Bryant University and an MBA from Babson College.

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