Softheon was born from necessity. We came to the rescue of companies, particularly in healthcare, that wanted to be more efficient. Most had an existing process to address their needs, but after that process was created, it was left to age out of usefulness, never to be updated again. That’s where we came in. We were able to provide an external review of these processes and find where they could be more efficient.
Then the Affordable Care Act came along and shook everything up, giving us a new space to thrive in. We took what we were already doing for companies and applied it to both this new space and the already existing healthcare marketplace. Now, we worked with our carriers so that they could continue to work as they have in the past, but also have access to the new customer base.